Fallbrook.org :: The Insider's Guide to Fallbrook, CA

The Insider's Guide to Fallbrook, California



A short 18-mile drive from the Pacific Ocean, the greater Fallbrook area is well known for its gently rolling hills, lush groves, ancient oak trees, equestrian and walking trails, riparian areas, nature preserves, and Mediterranean climate.

Fallbrook Agriculture

While nursery plants account for the area's greatest industry revenue numbers today, it is the popular avocado that has become our trademark product. A wide variety of citrus and exotic fruits, macadamia nuts, kiwi, persimmons, pomegranates, wine grapes and more, compose the remainder of the agricultural industry here. With several packing plants, Fallbrook and Bonsall businesses support operations of all sizes.

The Fallbrook area is known internationally for its robust avocado crop — serving high profile establishments, cruise lines, and an amazing network of grocery stores — it accounts for approximately $26 million per year of the agricultural industry here. Flower fields, greenhouses, and other nursery growing grounds are the highest-grossing agricultural concern here at $86 million per year. Citrus fruits, with their aromatic blossoms, account for $1.3 million per year.

More Information:

Youth Agricultural Activities

Fallbrook is Ag country! Fallbrook’s 4-H program for youth is one of the largest in California, and Fallbrook High School offers an FFA group, which is quite active.

History of Farming in Fallbrook
The Fallbrook/Bonsall area has been an agricultural-based community since the earliest settlers arrived in the 1800s from Pennsylvania.

Fallbrook Farming
"Our farmers grow over 200 different crops, probably more different crops than anywhere in the country, and the acreage is much different. It’s small family farms, like ours in Fallbrook." says Janet Kister, local Fallbrook farmer and president of the San Diego Farm Bureau.


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